Quaker Oats Acquisition Of Snapple Case Study


PURCHASE OF GATORADE IN 1983 5 Quaker Oats – Snapple 1993 In a business school case study of how not to go about mergers and acquisitions, the American breakfast cereals company Quaker paid .Quaker Oats had enormous successes at the time they purchased Snapple..No mistakes, no inconsistencies, no violations of term.Just three years later, in March 1997, Quaker Oats announced that it was selling Snapple for 0 million to Triac Cos In an effort to raise the company’s growth rate and avoid a takeover.After the acquisition by Quaker, Snapple experienced decrease in sales and weak brand image.In 1994, Quaker Oats had acquired Snapple for .- Acquisition program of Tyco International 2002.4-billion loss is one of many acquisitions that went bad for buyers.7 billion in the hope that it will acknowledge considerable synergies Quaker Oats Reasoning: Why Acquire Snapple Leading up to 1993-1994, Quaker Oats wished to expand their successful Gatorade section into one large beverage division.4 billion credit from a banking group led by NationsBank Corp.Quaker Oats management needs to decide what to do in light of these recent events.The Snapple acquisition nearly tripled Quaker's debt, from approximately billion to approximately ."-Don Uzzi, President of the Quaker Oats Beverage Company, North America.By John Deighton Source: HBS Premier Case Collection 17 pages.Quaker Oats management needs to decide what to quaker oats acquisition of snapple case study do in light of these recent events In 1993, Quaker Oats paid .However, the company was unable to capitalize on the brand’s previous success.For instance, Snapple’s tea sales fell 14% in 1996, while its juice sales fell 15% in the same year.6 million for each day that the company owned Snapple.- Merger of AOL and Time Warner, 2001.On the day the merger was announced formally, both the companies registered a fall in share prices.Quaker stated expenses related to the Snapple acquisition amounted to six cents to eight cents a share.8 Branding Challenges Branding poses several challenges to the marketer (see Figure 4-3) Quaker Oats Co to sell Snapple Beverage Corp drink business to Triarc Companies for 0 million, .- Mattel's acquisition of The Learning Company, 1999.

Case acquisition quaker of study oats snapple


In a business school case study of how not to go about mergers and acquisitions, the American breakfast cereals company Quaker paid .Quaker Oats, acquired Snapple beverage corporation for ,7 billion,a price considered by many to be valued a billion too much.Triarc sold it to Cadbury Schweppes for .7bn for the drinks brand Snapple.Quacker Oats and Snapple Merge Case Solution & Answer.QUAKER OAT'S SNAPPLE: FAILING TO UNDERSTAND THE ESSENCE OF THE BRAND 3.It was spun off in May 2008 to its current owners, Dr Pepper Snapple Group.In 1994, food giant quaker oats acquisition of snapple case study the Quaker Oats Company bought a quirky soft-drink brand called Snapple for US .Prod #: 599126-PDF-ENG Snapple Case Solution.This still left a considerable chunk of.What measures should the new owners?Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators.Quaker Oats Co to sell Snapple Beverage Corp drink business to Triarc Companies for 0 million, .3 billion in goodwill Quaker Oats had recognized on the acquisition acquisition that brought Dr Pepper, 7UP, IBC Root Beer and the Welch’s soft drink line into the company portfolio.In 1994, food giant the Quaker Oats Company bought a quirky soft-drink brand called Snapple for US .Snapple Beverages is also included in Module 3: Sources of Business Stress of the course Business Thought & Action Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder.Each case study of failure is accompanied by one or more comparison cases that vary in some instructive way In the excitement of it all, they fail to ponder on essential aspects of mergers and acquisitions.I Quaker Oats Acquisition Of Snapple Case Study ordered an argumentative essay and received a well-done academic level paper.Just three years later, in March 1997, Quaker Oats announced that it was selling Snapple for 0 million to Triac Cos A group case study project as part of the Marketing Management Post-Graduate course work exploring the acquisition of Snapple by Quaker and then Triarc.- Merger of AOL and Time Warner, 2001.In 1997, Quaker sold Snapple to Triarc.In the case of Snapple, we see a brand that undergoes two different evolutionary processes.Smithburg appointment as CEO in 1979 4.Even now, mere mention of Quaker Oats' acquisition of Snapple causes veteran dealmakers to shudder.1Prince, Greg, “Come Together,” Beverage World, December 1995, p.2Interview with William Smithburg, former CEO of Quaker Oats, January 18, 2001.This acquisition would mean increased job security, higher compensation, and greater decision-making authority for the managers.Using this case, students will learn about the importance of a brand name.Plaintiffs contend the acquisition accomplished Defendants' goal of warding off potential acquirors from.The managers correlate this acquisition to greater power for them rather than to the appreciation in shareholder value.7 billion "In the Quaker Oats-Snapple example, the common assumption is that only the .The Infamous Quaker Oats Acquisition.In 1994, Quaker Oats had acquired Snapple for .Snapple lost so much money and market share that in 1997, Quaker finally sold the company for 0 million to Triarc, which has since revived the floundering brand.Had the Snapple acquisition been a mistake?Less than one year quaker oats acquisition of snapple case study after Quaker Oats acquired Snapple for billion, Snapple's sales were declining, calling into question the value of the .